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the founder of cloudandco as well as the creative director, has various experience of design with successful achievements for 20 years. As a creative director at Microsoft, he significantly contributed designing HoloLens and Xbox, and its envisioning. Also he was introduced as one of four designers leading Microsoft: “Meet four people who are designing the future of Microsoft”. Before that, He was the creative director of iriver, after working at NIKE WHQ. His works have been featured in Wallpaper Magazine, The New York Times magazine, and he has participated in many global campaigns such as MUJI's Enjoy! ( ) Energy project as well as Japan Creative + Elle Decor's Simple Vision project.


He won many of IF Design Award, 3 Golds, and Red Dot Design Awards, D&AD, Cannes lions, Good Design Award Japan and IDEA Award, Silver.


He exhibited Beauty at San Jose in 2015 as well as at Cooper Hewitt national design museum in New York 2014, Asia talent Bangkok in 2013, Japan creative "simple vistion" in Milan & Tokyo 2012, Muji Enjoy!( ) Energy in Tokyo 2012 and  Less than nothing in New York 2006 (Material Connection).

Collaborations with non-profits and museums

Japan creative : Mihoya x yeongkyu YOO
Muji : Enjoy (     ) energy
Cooper-Hewitt Museum "Beauty - Cooper Hewitt Design Triennial"